Programme overview
This six-month programme gives working professionals a focused, modern grounding in digital marketing — the strategy and the executional craft. It's for people who want to lead growth and brand decisions with confidence, whether they're marketers sharpening their toolkit or professionals moving into digital from adjacent functions.
Classes run twice a week as live sessions of around ninety minutes each, so the programme stays compatible with a full-time job. To earn the certification, participants maintain a minimum level of attendance across the programme.
Key takeaways
- A focused six-month path into modern digital marketing
- Twice-weekly live classes built around a working schedule*
- Practical, applied skills you can use immediately
- A respected institute brand behind your certificate
Why this programme
Skills you'll build
Who it's for
Both current marketers sharpening their toolkit and professionals from adjacent roles moving into digital. A graduate degree and some work experience are the typical starting points.
Curriculum
Planning across the digital mix.
Acquisition and growth fundamentals.
Engaging customers and building brand.
Using data to improve results.
Module summary is an original outline of the programme's themes; confirm the official syllabus before publishing.
Faculty & learning
Sessions are led by experienced faculty from the institution, supported by industry practitioners. Specific faculty are listed on the official programme page — we link to verified sources rather than publishing names here.
Career outcomes
The programme supports roles across digital marketing, growth, brand and performance marketing, and helps professionals from other functions make a credible move into the discipline.
Roles you can target
Where alumni work*
* Aggregate outcomes and company names are illustrative placeholders. Replace with verified, audited data.
Eligibility, format & fees
| Item | Detail (as per official sources, June 2026)* |
|---|---|
| Duration | Six months* |
| Schedule | Two live classes per week, about 90 minutes each* |
| Eligibility | Graduate or diploma from a recognised university, typically with around three years of work experience* |
| Certification | Minimum ~70% attendance required to be certified* |
Frequently asked questions
Not necessarily. The programme suits both current marketers and professionals from adjacent roles who want to move into digital. A graduate degree and some work experience are the typical starting points.
Alongside completing the coursework, you're expected to maintain a minimum level of attendance across the live sessions. Confirm the exact requirement on the official page.
Yes — classes are twice a week, about ninety minutes each, designed for working professionals.